Paul-John Ireland

Paul, a citizen of the world, born in Scotland, raised in Durban, educated in England and now lives in his beloved Johannesburg, it’s no wonder he has Gypsy feet!

An avid traveller, he is never happier than when he is adventuring to new places and having unique experiences, which provides an ideal platform to discover business ideas and innovations.

Paul shares a keen interest in nutrition and beverage (well, coffee specifically) with Ian and satisfies his yearning for adventure through his shared love of helicopter flying with Tjaart. Paul is the “ideas guy” in the business and holds an MBA from Warwick Business School (UK) with an entrepreneurship and innovation specialisation, alongside an Airline Transport Helicopter Pilot License.

Paul’s nutrition venture – Pure Organic

Tjaart Joubert

“The finance/structure guy, formalising and making sense of the ideas”

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Ian Corrie

“Ian is the getting things done guy, operations and hands on”

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